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Among other winter-themed moves, Toyota recently became a sponsor for the U.S.
27 Tennessee Titans at Green Bay Packers • Jan.
This will be the biggest non-broadcast partnership that our company has ever signed, so it is significant., Lorenzo Fertitta, UFC chairman and CEO, said during a media event in New York today .

Carlo Vela 2.
Lucas Zelarayan 24.
On a global scale, the number of eSports enthusiasts compares well to mid-tier traditional sports, NewZoo wrote in its 2015 study.
Josef Martinez 4.
Edison Flores 17.
• MLB’s Miami Marlins have hired Kim Ng to be their GM, making her the first woman to hold the position in MLB and likely for any of the major professional men’s teams in North American sports.

LeBron James $88 million $28 million $60 custom football jerseys NBA 6.
Twitter, Facebook and other destinations support the effort.
Lionel Messi $104 million $72 million 432 million Soccer 4.
It generates a lot of buzz throughout social media.

6 Denver Broncos at Kansas City Chiefs • Dec.
NFL gear is not required for entry.
is anchored by a TV spot that brings back Bob Segar’s Old Time Rock ‘N’ Roll, this time with several Playboy Bunnies reenacting the classic Tom Cruise scene from plus a guest custom football jerseys by Hugh Hefner.
Blaise Matuidi 10.

5 • Super Bowl LVIII Mercedes-Benz Superdome New Orleans Feb.
• MLB’s Miami Marlins have hired Kim Ng to be their GM, making her the first woman to hold custom uniforms position in MLB and likely for any of the major professional men’s teams in North American sports.
Neymar $95 million $79 million $25 million Soccer 5.

Brenden Aaronson 11.
For every pair sold on and any U.S.